THE INFLUENCE OF DIGITAL MARKETING, INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH CONSUMER ATTITUDE MEDIATION (SURVEY OF GEN Z USERS OF SHOPEE APPLICATION IN SLEMAN DISTRICT)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia.This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency.D

Objective: To determine Aggregatibacter actinomycetemcomitans (A.actinomycetemcomitans) isolated from periodontal patients and healthy subjects using culture and PCR methods.Methods: Duplicate paper point needles were taken from 100 samples (50 healthy subjects and 50 patients), who referred to the specialized dental clinic from Oct.2015 to Mar.201

We propose an electronic differential system (EDS) based on a wavelet controller for electric vehicle with dual-wheeled-motor front drive.According to an analysis of current electronic differential strategies and vehicle driving Deep Fryers dynamics, a new electronic differential strategy model of equal power allocation is proposed, and based on an

This work has been done with use of Epoxy and Novolac resins mixed with either polyurethane (PUR) or polysulphide(PSR) rubbers to compose ternary polymer blends.Two groups of samples are prepared:1.Blend A (70% Epoxy +15%Novolac+15%PUR).2.Blend B (60% Epoxy +20% Novolac +20% PSR).These blends were tested by wear instrument, This test is carried out

To clarify the functional relevance of sphingomyelin (100) deacylase to the ceramide deficiency seen in atopic dermatitis (AD), we developed a new highly sensitive method and measured the metabolic intermediate sphingosylphosphorylcholine (copyright) that accumulates in the stratum corneum.copyright in intercellular lipids extracted from stratum co